What it is and how marketers can exploit it

Simply put, a metaverse is a universe within a universe. In VR space, it refers to a VR world where you can explore. Meet people, and construct alternative realities, appearances, or lifestyles. While any virtual world can be considered a metaverse, the metaverse often refers to all virtual reality worlds, or Meta’s Horizon Worlds due to the name of the company that owns it.

What is the purpose of the metaverse?

The metaverse aims to have a virtual world where users from all over the world can interact and do almost everything they can do in real life and even more. Users can explore Buy TG Number Data new worlds, shop and trade. Metaverses like Roblox even allow users to create their own games within its world. It’s also possible to purchase real estate within the metaverse, which companies like Gucci and Warner Music Group have already done. Statistical marketers in the Metaverse should know this The value of the metaverse is expected to reach $678.8 billion by 2030

The metaverse has over 400 million monthly active users

Including 230 million from Roblox, 165 million from Minecraft, and 85 million from Fortnite. 36% of online adults are interested in using the Metaverse. By 2026, 25% of people Indonesia data will spend at least an hour a day in the metaverse. 32% of market growth in the metaverse comes from North America. 67% of metaverse users see it as an extension of reality.


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